Demand Gen workflows — HG Insights GTM Marketplace
Workflows for demand gen, ready to launch in Claude, ChatGPT, or HG Insights Playground.
By role
By GTM challenge
Required MCP servers
Demand Gen & Pipeline Build Plan
From TAM to a campaign plan with channels, signals, and named accounts — one workflow.
Campaign Brief Generator
Turn a campaign theme into a full brief — target segment, message angle, channel mix, and the in-market account list — grounded in real intent data.
Campaign Attribution Readout
Turn a pasted campaign results export into an honest readout — what influenced pipeline, where the in-market accounts actually came from, and what to do next.
Intent-Surge Campaign Trigger
Detect the accounts whose category intent just surged and trigger a fast-response campaign — the window is open now, not next quarter.
Co-Marketing Account List
Build the joint target list for a co-marketing campaign — accounts where you and your partner both have a reason to show up and the buyer's in-market.
Content Syndication Target List
Hand your syndication vendor a precise target account + persona list grounded in real intent — so you pay for leads from in-market accounts, not random downloads.
Ad 1-1 Creative
Write ads that name the buyer, the stack, and the trigger — not the industry.
Message Angle Tester
Test three message angles against the segment's real pain — which one matches the stack they run and the category they research — before you spend on creative.
Audience Segment Builder
Build a campaign-ready audience segment from firmographic + technographic + intent filters — and get the account count before you commit budget.
Webinar Invite Targeting
Build the invite list for a webinar from accounts actively researching the topic — and the personas at each who would actually attend.
Landing Page Copy Variants
Generate landing-page copy variants tuned to each segment's real pain — the headline that names the legacy tool they run, not a generic value prop.
Email Nurture Sequence
Draft a multi-touch nurture tuned to where the segment is in its buying journey — research-stage education, then evaluation-stage proof, grounded in their intent.
ABM Landing Page Builder
Drop a domain. Get a landing page tuned to their role, their stack, and what they're researching right now.
Event Follow-Up Prioritizer
Rank a pasted event lead list by who is actually in-market — so reps work the booth scans that matter, not alphabetically.
TAM Sizer from Tech Adjacency
Size the addressable market for a category from the technographic adjacencies your ICP already runs — modeled spend, geo split, confidence band, no fabricated numbers.
Paid Media Account List
Build the account list for an ABM paid-media campaign — firmographic-fit, in-market, and sized to your platform's match-rate reality.