Event Follow-Up Prioritizer
Rank a pasted event lead list by who is actually in-market — so reps work the booth scans that matter, not alphabetically.
Demand Gen - Event follow-up
Work the booth scans that convert — ranked by real in-market signal
240
Event leads
34
In the Now tier
| Tier | Leads | Action |
|---|---|---|
| Now | 34 | Call this week |
| This week | 78 | Sequence |
| Nurture | 128 | Marketing drip |
Why it lands
After an event you have 240 badge scans and a sales team that will work the first 40 alphabetically. This ranks them so the 34 in-market, well-fit leads get the calls — and the other 206 go to the right motion.
Overview
Take a pasted event/booth lead list and rank it by each account's HG intent and firmographic fit — so post-event follow-up starts with the in-market, well-fit leads instead of working the badge-scan list top to bottom.
Use cases
Follow up in priority order, not scan order
Event leads decay fast. Ranking by intent and fit means the reps' limited follow-up capacity hits the 34 leads that will actually convert first.
Route the long tail correctly
Most event scans aren't sales-ready. Honestly tiering them to nurture keeps the sales team focused and the marketing drip fed.
View workflow prompt
# Event Follow-Up Prioritizer
## Parameters
- `{{lead_list}}` *(required)* — Pasted event leads (name, title, company, domain). Example: `Jane Doe - VP Eng - Acme - acme.com`
- `{{category}}` *(required)* — Category whose intent indicates buying readiness. Example: `observability`
- `{{icp_definition}}` *(optional)* — Your ICP for fit scoring. Example: `US software, 200-5000 employees`
## Purpose
Rank the {{lead_list}} from an event by {{category}} intent and {{icp_definition}} fit, so reps follow up with the in-market, well-fit leads first — the badge scans that will convert — instead of working the list in scan order.
## Process
1. **Parse leads** — read {{lead_list}} into account + contact rows.
2. **Fit score** — `company_firmographic` to score each account against {{icp_definition}}.
3. **Intent score** — `company_intent`/`intent_category` for the {{category}} per account.
4. **Rank** — combine fit times intent into a follow-up priority; tier into Now / This Week / Nurture.
5. **Follow-up note** — for the Now tier, a one-line hook tied to the account's intent signal.
## Output Format
Markdown with:
- `# Event Follow-Up Prioritizer — {{category}}`
- `## Now` (in-market + fit — call this week)
- `## This Week` (fit, warming)
- `## Nurture` (low fit or no intent)
- `## Follow-Up Hooks` (Now tier)
- `## Citations`
## Quality Checklist
- Ranking combines `company_firmographic` fit and `company_intent`
- Tiers are actionable (Now / This Week / Nurture)
- Follow-up hooks cite the account's intent signal
- Low-fit leads are honestly routed to nurture, not pushed to sales