HG Insights vs Clay
Clay builds lists. HG Insights builds decisions.
Clay is where you enrich a list; HG Insights is where you learn which account to act on and why, in the tools you already use.
HG Insights vs Clay, side by side
| Dimension | HG Insights | Clay |
|---|---|---|
| Primary buyer | CRO / revenue leader who wants outcomes | RevOps / GTM engineer who builds workflows |
| Core job | Decide which account to act on and why, delivered in-workflow | Build enrichment waterfalls & prospecting lists |
| Data model | Owns proprietary signals — contracts, SEC, intent, IT spend, technographics | Orchestrates 150+ third-party providers |
| Delivery | Agents inside Slack/Teams/Copilot & your CRM | You work inside the Clay app, then export |
| Interop | MCP / source-agnostic, runs in your agent stack | Clay's own build environment |
When to choose HG Insights
- You want turnkey outcomes rather than workflows to maintain.
- You need proprietary signals (contracts, SEC, intent) delivered where sellers already work.
- You don't want another app to log into.
What sets HG Insights apart
Decisions, not lists
HG Insights scores and explains accounts; it isn't a list-builder.
Owns proprietary signals
Signals delivered in-workflow, not assembled by you.
Lives in your tools
Slack/Teams/Copilot and your CRM, not a separate app.
Outcome-first
Built for revenue leaders, not workflow engineers.
See HG Insights on your target list.
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