GTM Workflow Marketplace — HG Insights
Browse 15+ GTM workflows for Claude, ChatGPT, and HG Insights Playground.
By role
By GTM challenge
Required MCP servers
Account Research Brief
Walk into your next discovery already mapped — vendors, spend, stakeholders, signals, all cited.
Pre-Call Brief
Turn 5 minutes between meetings into a cited cheat-sheet — facts, signals, stakeholders, openers.
Peer Comparison Brief
Open with 'every peer in your cohort runs X — you don't' instead of vague competitive FUD.
PVP-PQS Framework
Walk a named greenfield target through pain-qualified-segment plus permissionless-value-proposition outbound, end-to-end, in one HG-branded HTML briefing.
Close-Date Realism Check
Test every close date against buyer behavior — a deal closing this month should have a buyer who's researching this month. The ones that don't get flagged.
Competitive Battlecard
Ship a battlecard your AEs will actually use — objections, traps, proof, in one prompt.
Demand Gen & Pipeline Build Plan
From TAM to a campaign plan with channels, signals, and named accounts — one workflow.
Discovery Question Generator
Replace the same six discovery staples with 10 questions tied to your prospect's real stack.
Deal Registration Context Brief
When a partner registers a deal, get the account context fast — fit, footprint, in-market signal — so you approve, prioritize, or question the registration with data.
Analyst Narrative Prep
Prep for the analyst briefing with a data-grounded narrative — your category POV, the market evidence behind it, and the proof points analysts will probe.
Campaign Brief Generator
Turn a campaign theme into a full brief — target segment, message angle, channel mix, and the in-market account list — grounded in real intent data.
Multi-Signal Outbound Prioritizer
Two hundred accounts in, twenty-five out — ranked by the HG triggers that actually pay.
Save-Play Sequencer
30/60/90 save sequences anchored on what's actually breaking — not a generic playbook.
Getting Started
New to HG Insights? Start here — a guided first run that detects your tools, asks two quick questions, and runs a real workflow with you.
Category Intent Landscape
Map the intent landscape of your category — which segments are heating up, which sub-topics are surging, where the market's attention is moving.
Win-Loss Theme Synthesizer
Synthesize the themes across your wins and losses — the reasons that actually recur — and cross-check them against the competitor reviews that confirm them.
Deal Review 1-Pager
One page per deal for the review: the snapshot, the risk, the multi-threading state, the competitor read, and the single decision the room needs to make.
Executive Sponsor Coverage
Sponsor altitude, not just champion movement — and the multi-thread play before the rug pulls.
Competitive Landscape Board Slide
A board-ready competitive landscape — where each competitor's mindshare and sentiment are trending, and where you sit, in one slide's worth of grounded narrative.
Slipped Deal Rescue Plan
For every deal that slipped the quarter, a rescue plan grounded in whether the buyer is still in-market — re-engage, multi-thread, or close it lost.
SOM Sizer — Segmented Obtainable Market
Who's still gettable — after you remove your competitor's installed base and your own existing customers.
Momentum-Decline Displacement
The incumbent is losing ground inside the buyer — sequence the accounts whose install intensity is decaying before the RFP goes live.
Portfolio Triage — Monday Screen
Three customers, three verdicts, one Monday-morning ritual.
Co-Sell Target Shortlist
Build a co-sell shortlist where your fit and the partner's footprint and live intent all line up — the accounts a joint motion can actually win.