Intent-Surge Campaign Trigger
Detect the accounts whose category intent just surged and trigger a fast-response campaign — the window is open now, not next quarter.
Demand Gen - Intent surge
The accounts whose intent just surged — campaign them while the window is open
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Accounts surging
A surge is a window
Sharp 2-week rise in category intent.
Fast response, not next-quarter drip.
Sharp 2-week rise in category intent.
Fast response, not next-quarter drip.
| Account | Surge | First touch |
|---|---|---|
| Acme | +180% in 14d | Timing-aware opener |
| Beta | +120% in 10d | Pain-led opener |
| Gamma | Spiking now | Fast response |
Why it lands
Steady-state high intent is interesting; a sharp two-week surge is a buying window. This finds the surges and fires a fast-response campaign while the buyer is actively shopping — not a quarter later.
Overview
Identify accounts whose HG intent on a category surged recently (a buying-window signal) and assemble a fast-response campaign target list with the personas and a recommended first touch — so demand gen acts on the surge while the window is open.
Use cases
Catch the buying window
Intent surges decay. A campaign that responds in days while the account is actively researching wins where a monthly batch-and-blast misses entirely.
Tasteful timing references
The opener references the timing without saying 'we tracked your searches' — surge-aware but not creepy, which is the difference between a reply and a block.
View workflow prompt
# Intent-Surge Campaign Trigger
## Parameters
- `{{category}}` *(required)* — The category to monitor for intent surges. Example: `data integration`
- `{{target_segment}}` *(required)* — Segment to scope the surge scan. Example: `US mid-market, 200-2000 employees`
- `{{offer}}` *(required)* — The offer to respond with. Example: `managed data-integration platform`
## Purpose
Find {{target_segment}} accounts whose {{category}} intent surged in the last 2-4 weeks and assemble a fast-response campaign for {{offer}} — because a surge is a buying window that closes, and a campaign that fires next quarter misses it.
## Process
1. **Detect surges** — `intent_category` + `company_intent` for the {{category}}; identify accounts with a sharp recent rise (not just high steady-state intent).
2. **Scope to segment** — `company_firmographic` to confirm {{target_segment}} fit; drop misses.
3. **Find responders** — `contact_search` for the relevant personas at each surging account.
4. **First touch** — draft a surge-aware opening line per account that references the timing without being creepy about the data (per opening-line-discipline).
5. **Sequence the response** — recommend the channel + cadence for a fast-response motion (the surge decays, so speed matters).
## Output Format
Markdown with:
- `# Intent-Surge Campaign — {{category}}`
- `## Surging Accounts` (ranked by surge magnitude + recency)
- `## Responders` (personas per account)
- `## First-Touch Openers` (one per top account)
- `## Response Cadence` (channels + timing)
- `## Citations`
## Quality Checklist
- Surge detection distinguishes recent rise from steady-state high intent
- Surge magnitude and recency cite `company_intent`
- Openers reference timing tastefully, not 'we saw you searching'
- Cadence reflects that surges decay (fast response)