Co-Marketing Account List
Build the joint target list for a co-marketing campaign — accounts where you and your partner both have a reason to show up and the buyer's in-market.
Partner - Co-marketing
A co-marketing list both teams will fund — fit, footprint, and intent aligned
142
Joint targets
3
Personas per account
| Layer | Accounts |
|---|---|
| ICP + AWS footprint | 380 |
| + Cloud-cost intent | 142 |
Why it lands
A co-marketing campaign stalls when each team wants different accounts. A list that's simultaneously your ICP, runs your partner's platform, and is in-market on the shared category gives both marketing teams a list they'll happily co-fund.
Overview
Build a co-marketing campaign account list by intersecting your ICP, a partner's footprint, and category intent — producing a joint target list both marketing teams can fund, with the personas to reach and a sizing fit for the campaign budget.
Use cases
A list both teams agree on
Co-marketing dies in the account-list debate. An intersection of ICP, partner footprint, and intent is a list neither team can argue with — they all see the fit.
Personas built in
The list ships with the committee titles to target, so the joint campaign's creative and outreach have an audience from day one.
View workflow prompt
# Co-Marketing Account List
## Parameters
- `{{partner}}` *(required)* — The co-marketing partner. Example: `AWS`
- `{{icp_definition}}` *(required)* — Your ICP. Example: `US mid-market software, 200-2000 employees`
- `{{category}}` *(required)* — Category whose intent qualifies timing. Example: `cloud cost management`
## Purpose
Build a co-marketing target list for the {{partner}} campaign — {{icp_definition}} accounts with the partner's footprint and live {{category}} intent — plus the personas to reach, sized for a joint campaign both teams will fund.
## Process
1. **ICP + partner footprint** — `company_technographic` (+ `company_cloud_spend` if the partner is a cloud) to find ICP accounts running the partner's platform.
2. **Live intent** — `intent_category` for the {{category}} to keep in-market accounts.
3. **Personas** — `contact_search` for the committee titles the co-marketing message targets.
4. **Size + tier** — produce a joint list sized for a co-marketing campaign; tier by signal strength.
5. **Joint rationale** — per top account, why both companies should co-market to it.
## Output Format
Markdown with:
- `# Co-Marketing Account List — {{partner}}`
- `## Joint Target List` (ICP + partner footprint + intent)
- `## Personas` (titles per account)
- `## Tiering` (by signal strength)
- `## Joint Rationale` (top accounts)
- `## Citations`
## Quality Checklist
- Target list requires ICP fit + partner footprint + intent
- Footprint cites `company_technographic`/`company_cloud_spend`
- Personas are real titles from `contact_search`
- Sizing is appropriate for a joint campaign