Product Marketing workflows — HG Insights GTM Marketplace
Workflows for product marketing, ready to launch in Claude, ChatGPT, or HG Insights Playground.
By role
By GTM challenge
Required MCP servers
Competitive Battlecard
Ship a battlecard your AEs will actually use — objections, traps, proof, in one prompt.
Analyst Narrative Prep
Prep for the analyst briefing with a data-grounded narrative — your category POV, the market evidence behind it, and the proof points analysts will probe.
Category Intent Landscape
Map the intent landscape of your category — which segments are heating up, which sub-topics are surging, where the market's attention is moving.
Win-Loss Theme Synthesizer
Synthesize the themes across your wins and losses — the reasons that actually recur — and cross-check them against the competitor reviews that confirm them.
Competitive Displacement Map
Map the accounts running a competitor that are showing switch signals — declining incumbent intensity, rising category intent — the displacement targets worth a play.
Competitor Customer-Base Analysis
Profile a competitor's installed base — the segments, sizes, and stacks where they're strong and weak — so you attack where they're soft, not where they're entrenched.
Messaging Angle from Reviews
Turn the complaints in a competitor's reviews into a sharp messaging angle — the specific pain their customers describe, framed as your strength.
Review Mining for Positioning
Mine the reviews of your category — what buyers praise, what they complain about, why they switch — and turn it into positioning that uses their words.
Competitive Analysis Brief
Competitive intel grounded in install-share, review intent, and their own 10-K — not Wikipedia.
Market Trend Brief
A grounded market-trend brief — what's adopting, what's declining, where intent and reviews agree the market is heading — for the next launch or analyst conversation.
Competitor Monitoring Digest
A weekly digest on your competitors — adopting-account footprint, review sentiment shifts, and the category intent moving around them — in one read.
Market Analysis Brief
Sized, segmented, sourced — a market brief built from filings and signal, not pundit blogs.
Objection Handling from Loss Data
Turn the objections that lost you deals into a handling guide — the recurring ones, the data that counters each, and the reframe that works.
Vendor Comparison Matrix
Build a head-to-head comparison matrix grounded in real review data — features, sentiment, switch triggers — not a self-serving feature checklist.