Competitive Analysis Brief
Competitive intel grounded in install-share, review intent, and their own 10-K — not Wikipedia.
Install share + review intent + 10-K language in one defensible brief
HG install share · TR review intent · SEC 10-K extracts
Every claim cites the tool that produced it.
| Surface | Source | What it tells you |
|---|---|---|
| Install share | search_companies | Their real footprint |
| Review intent | intent_category | Where buyers are pushing back |
| Risk factors | sec_filing_section | What they admit to |
Overview
Competitor positioning brief grounded in HG technographic install share, TR review intent, SEC filing language, and recent operating signals — not a Wikipedia summary or a pundit blog.
Use cases
PMM walks into the win/loss review with their own evidence
Your PMM team gets pinged by sales every quarter with 'we keep losing to X — what's the angle?'. Without HG, the answer is anecdote from three calls. With this workflow: the competitor's verified install share, the TR review-intent topics where buyers are actively complaining, and the verbatim language from their own 10-K Risk Factors about what threatens their growth. The win/loss review becomes evidence-driven.
Strategy reviews stop relying on the Gartner Magic Quadrant
When the CRO asks 'is competitor X actually winning the mid-market?', the answer is `search_companies` filtered to companies running their flagship + segmented by employee band. Not a Magic Quadrant dot. Real install signal, sized.
View workflow prompt
# Competitive Analysis Brief
## Parameters
- `{{competitor_domain}}` *(required)* — Competitor company domain HG Insights uses for lookup. Example: `snowflake.com`
- `{{your_domain}}` *(optional)* — Your own company domain to anchor relative positioning. Example: `databricks.com`
## Purpose
Produce a defensible competitive brief on {{competitor_domain}} (optionally relative to {{your_domain}}) covering install share, review-intent sentiment, SEC-disclosed positioning, and recent operating moves. Every claim cites the HG tool that produced it.
## Process
1. **Company context** — `company_research` for {{competitor_domain}}. HQ, employees, revenue trajectory, parent/subsidiary, recent M&A.
2. **Install share** — `search_companies` filtered to companies running the competitor's flagship product gives the total install count and the matched company identities (search returns identity only). For segmentation by employee band, industry, and geo, enrich the matched installs via `company_firmographic` (employees, industry, country per company). This is *their* install footprint.
3. **Review intent** — `intent_category` for TR (TrustRadius) review intent on the competitor's category. Surface the top 3 categories where buyers are actively researching them — that's the unprotected flank.
4. **SEC positioning language** — `sec_filing_section` for the most recent 10-K Item 1 (Business) + Item 1A (Risk Factors) + Item 7 (MD&A). Extract how they describe their TAM, their moat, and the threats they admit to.
5. **Recent moves** — `web_search` for press releases, blog launches, and analyst reports within 90 days. Cross-reference with SEC 8-K filings via `sec_filing_section` for any material disclosures.
## Output Format
Markdown with:
- `# Competitive Analysis — {{competitor_domain}}`
- `## Section 1 — Company Snapshot` (table)
- `## Section 2 — Install Share` (sized count + segmentation table)
- `## Section 3 — Review-Intent Surface` (top 3 categories with intent score)
- `## Section 4 — Their Own 10-K Positioning` (verbatim phrases + risk-factor quotes)
- `## Section 5 — Last 90 Days` (launches, moves, 8-K disclosures)
- `## Section 6 — Where They're Exposed` (relative to {{your_domain}} when provided)
## Quality Checklist
- Install-share count is from `search_companies`, not a guess
- Every SEC quote names the filing type + section
- Review intent is named by topic + score, not anecdote
- No marketing-speak. Lead with what they themselves disclose.