Marketing Ops workflows — HG Insights GTM Marketplace
Workflows for marketing ops, ready to launch in Claude, ChatGPT, or HG Insights Playground.
By role
By GTM challenge
Required MCP servers
PVP-PQS Framework
Walk a named greenfield target through pain-qualified-segment plus permissionless-value-proposition outbound, end-to-end, in one HG-branded HTML briefing.
Competitive Battlecard
Ship a battlecard your AEs will actually use — objections, traps, proof, in one prompt.
Demand Gen & Pipeline Build Plan
From TAM to a campaign plan with channels, signals, and named accounts — one workflow.
Getting Started
New to HG Insights? Start here — a guided first run that detects your tools, asks two quick questions, and runs a real workflow with you.
SOM Sizer — Segmented Obtainable Market
Who's still gettable — after you remove your competitor's installed base and your own existing customers.
Look-Alike Account Finder
From a handful of accounts you wish you had more of, surface a ranked look-alike cohort with the firmographic and technographic patterns that placed each account on the list.
Campaign Attribution Readout
Turn a pasted campaign results export into an honest readout — what influenced pipeline, where the in-market accounts actually came from, and what to do next.
Persona Buying-Center Mapper
Map the buying center for a named persona at a target account — departments and named contacts and the right opening angle per role.
Account Tiering for Marketing Programs
Tier your accounts for ABM 1:1, 1:few, and broad nurture — combining firmographic fit, FAI reach, and momentum signals.
Ad 1-1 Creative
Write ads that name the buyer, the stack, and the trigger — not the industry.
Partner & Channel Shortlist
Find partners by their actual federal subcontract footprint, not their marketing page.
Competitive Analysis Brief
Competitive intel grounded in install-share, review intent, and their own 10-K — not Wikipedia.
Audience Segment Builder
Build a campaign-ready audience segment from firmographic + technographic + intent filters — and get the account count before you commit budget.
Net-New TAM Whitespace
Compute net-new TAM = ICP cohort minus your CRM. Surface the accounts you don't sell into yet, with modeled spend and the signals that placed each on the list.
SAM Sizer — Segmented Addressable Market
TAM is a vanity number. This is the slice your team can actually call.
Competitive Displacement Targets
Find accounts running your competitor with displacement-ready signals — verified install plus vendor-comparison intent plus renewal proximity.
ICP Refiner from Closed-Won Cohort
Stop guessing your ICP. Walk your closed-won cohort through HG firmographic plus technographic plus spend and surface the features that actually distinguish them.
Propensity Scorer (Signal-Weighted)
Rank your campaign list by propensity using a confidence-weighted composite of HG signals — TrustRadius high, bidstream capped, contracts and modernization signals separated and cited.
TAM Sizer from Tech Adjacency
Size the addressable market for a category from the technographic adjacencies your ICP already runs — modeled spend, geo split, confidence band, no fabricated numbers.
Market Analysis Brief
Sized, segmented, sourced — a market brief built from filings and signal, not pundit blogs.
Segment by Pain Point
Translate a pain hypothesis into a detectable signal pattern, then score every account in your list against it.