Market Update Brief
A concise market-update brief for the exec team — what shifted in your category this period, what it means for the plan, in one read.
Executive - Market update
What shifted in your category this period — and what it means for the plan
3
Shifts that matter
Signal, not a data dump
Demand up on 'model observability,'
adoption consolidating, reviews want simpler.
Demand up on 'model observability,'
adoption consolidating, reviews want simpler.
| Shift | Implication |
|---|---|
| Demand -> model obs | Move toward it |
| Adoption consolidating | Upmarket window |
| Reviews want simpler | Lean into UX |
Why it lands
Execs drown in dashboards and starve for signal. A brief that names the three category shifts that bear on this quarter's strategic questions — each cited — is the market update leadership actually reads.
Overview
Produce a periodic market-update brief for executives: what shifted in the category (adoption, demand, competitive moves, sentiment) since last period, distilled from HG signals into the two or three changes that matter for the strategic plan.
Use cases
Signal over dashboards
Leadership doesn't need every category metric; they need the two or three shifts that change the plan. The brief distills HG signals down to what's decision-relevant.
Tie the market to the strategy questions
Framing the shifts against the actual questions the exec team is weighing — upmarket move, consolidation — makes the brief land as strategy input, not trivia.
View workflow prompt
# Market Update Brief
## Parameters
- `{{category}}` *(required)* — The category to brief on. Example: `AI infrastructure`
- `{{strategic_questions}}` *(optional)* — The strategic questions the exec team is weighing. Example: `should we move upmarket; is the category consolidating`
## Purpose
Produce a concise market-update brief on the {{category}} for the exec team, focused on the two or three shifts that matter for {{strategic_questions}} — so leadership gets signal, not a data dump, on where the market moved.
## Process
1. **Demand shift** — `intent_category` + `list_intent_topics` for how category demand and sub-topic mix changed.
2. **Adoption shift** — `company_technographic` for which technologies gained or lost ground.
3. **Sentiment shift** — `get_product_reviews` for changes in what buyers want or reject.
4. **Distill** — select only the 2-3 shifts that bear on {{strategic_questions}}; cut the noise.
5. **Brief** — a tight exec brief: the shift, the evidence, the implication for the plan. End with what to watch next.
## Output Format
Markdown with:
- `# Market Update — {{category}}`
- `## What Shifted` (2-3 changes, each cited)
- `## What It Means` (implication for the strategic questions)
- `## Watch Next`
- `## Citations`
## Quality Checklist
- Only the 2-3 most strategically relevant shifts are included
- Each shift cites an HG signal
- Implications tie to the stated strategic questions
- Brief is concise and exec-grade, not exhaustive