GTM Skill Marketplace — HG Insights
Browse 20+ GTM skills you can install in Claude or HG Insights to extend your AI client with go-to-market expertise.
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By GTM challenge
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Install the whole library at once
One skill for Claude, with every GTM skill inside it.
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Skill: HG Citation Discipline
Briefs that read like an analyst wrote them — every claim cited, no hallucinated emails or revenue figures.
Skill: HG Tool Chain — Account Research
The repeatable account-research playbook every top AE runs in their head — now Claude runs it the same way every time.
Skill: HG Functional Area Intelligence
Outreach that lands with the operational buyer — the person who actually uses the product daily.
Skill: PVP-PQS Framework
A pain-qualified-segment plus permissionless-value-proposition framework: one greenfield target, five phases, one HG-branded HTML briefing.
Skill: HG Peer Cohort Selection
Peer comparisons that don't get torn apart in the deal review for comparing Siemens to Apple.
Skill: HG Contracts
Catch renewal windows before competitors do, with displacement plays grounded in real expiry data.
Skill: Executive Prose Conventions
Briefs your CRO reads in 60 seconds — facts in tables, reasoning in bullets, no AI-prose filler.
Skill: HG Fallback to Web Search
HG-grounded research that gracefully fills in the gaps — and never misattributes the source.
Skill: HG Credit Awareness
Account research that respects your credit budget — without trading away the depth that makes the brief useful.
Skill: HG Firmographic
No more 'we ran the numbers on the subsidiary, not the parent' surprises in the deal review.
Skill: CSM Health Scoring
One composite health grade per account — Low / Medium / High — every component sourced to a specific HG signal.
Skill: HG Spend
Spend numbers framed honestly — modeled estimates labeled, benchmarks contextualized, no false 'risk' calls.
Skill: Tabular Summary Discipline
Outputs shaped to compress signal — tables where they help, bullets where they read better.
Skill: SDR Trigger Prioritization
An SDR's 200-account list, ranked to 25 — anchored on the HG triggers that actually pay, not the ones that look exciting in a dashboard.
Skill: Opening Line Discipline
Outbound that gets replies — named events, named buyers, sourced reasons, no 'noticed your company is growing'.
Skill: HG Modeled vs. Observed Data
Numbers framed honestly — modeled estimates labeled, observed facts stated, no false precision.
Skill: Stakeholder Card Discipline
Stakeholder cards your AE can act on — verified, separated by buyer role, no invented emails.
Skill: HG Data Query Discipline
Turn ICP criteria into ClickHouse queries that return clean data on the first try — safe patterns, verified names, and enforced limits.
Skill: HG Recent Signals
'Recent' that means the same thing across every brief — and stale signals flagged before they ship.
Skill: Time-Series Plotting
Time-series rendered in the right shape for the audience — readable at a glance, not at a 30-row table.
Skill: FAI before Contact Search
Stakeholder lists targeted at the team that runs the tool — not the most senior IT title.
Skill: Intent Data Calibration
Intent signals framed honestly: bidstream is directional, TrustRadius is verified, and 'evaluating' is not 'in a trial'.
Skill: HG Momentum Signals
Detect which companies are growing into or fading out of a product — not just who has it today, but where the trajectory is heading.
Skill: Humanizer
Output that reads like a human wrote it — no 'leveraging synergies', no em dash cascades, no rule-of-three lists.