ICP & segmentation workflows — HG Insights GTM Marketplace
Workflows for icp & segmentation, ready to launch in Claude, ChatGPT, or HG Insights Playground.
By role
By GTM challenge
Required MCP servers
Campaign Brief Generator
Turn a campaign theme into a full brief — target segment, message angle, channel mix, and the in-market account list — grounded in real intent data.
Lost Deal Pattern Analysis
Find the pattern in your closed-lost deals — the segment, the competitor, the stack signature that keeps beating you — from the data, not the post-mortems.
Look-Alike Account Finder
From a handful of accounts you wish you had more of, surface a ranked look-alike cohort with the firmographic and technographic patterns that placed each account on the list.
Content Syndication Target List
Hand your syndication vendor a precise target account + persona list grounded in real intent — so you pay for leads from in-market accounts, not random downloads.
Account Tiering for Marketing Programs
Tier your accounts for ABM 1:1, 1:few, and broad nurture — combining firmographic fit, FAI reach, and momentum signals.
Message Angle Tester
Test three message angles against the segment's real pain — which one matches the stack they run and the category they research — before you spend on creative.
Channel Whitespace Map
Map where your channel partners have coverage and where they don't — the segments and regions with whitespace no partner is working.
Audience Segment Builder
Build a campaign-ready audience segment from firmographic + technographic + intent filters — and get the account count before you commit budget.
Webinar Invite Targeting
Build the invite list for a webinar from accounts actively researching the topic — and the personas at each who would actually attend.
Landing Page Copy Variants
Generate landing-page copy variants tuned to each segment's real pain — the headline that names the legacy tool they run, not a generic value prop.
ICP Refiner from Closed-Won Cohort
Stop guessing your ICP. Walk your closed-won cohort through HG firmographic plus technographic plus spend and surface the features that actually distinguish them.
Paid Media Account List
Build the account list for an ABM paid-media campaign — firmographic-fit, in-market, and sized to your platform's match-rate reality.